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What To Do When The PPC Competition Plays Dirty
Part of a holistic PPC campaign is bidding on the competition’s keywords, and this is a perfectly acceptable practice. But there are rules of engagement, and even if you’re playing by the rules, it...
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2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC
What’s that you say? Not too many people searching for “Acme red widget maker webinars”? But those webinars are high converting — and one sale can make your entire PPC program worth it. So how do you...
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3 Things You Can Do To Push Through Your PPC Plateau
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and...
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine...
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Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
By now, most search marketers know that Google is on a mission to make the Web faster. SEO professionals feel the pressure because page speed is a factor in Google’s ranking algorithm. Compounding...
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Here’s What To Expect When You Hire A Paid Search Agency
You’re a B2B company, and just you hired a paid search agency. What should you expect next? If you’re not prepared to answer that question, there’s probably already something missing. A good PPC...
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
There are some features in AdWords you just can’t live without when managing a PPC account — and the “Dimensions” tab is one of them. In fact, I polled my team the other day, and they unanimously...
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Troubleshooting AdWords Conversion Tracking For Non-Techies
Does this scenario resonate with you? You’re about to launch a PPC campaign, and you’ve ensured everything on your end is streamlined and ready to go. You publish your campaigns and wait in suspense...
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3 Reasons To Love The Google Display Network (Really!)
There’s a widely held notion among the paid search community that the Google Display Network (GDN) via AdWords doesn’t really work — that it wastes money and is not as targeted as its counterpart, the...
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5 Questions To Identify Missed Opportunities In Your PPC Account
You’ve heard of the phrase, “You have to spend money to make money,” right? In PPC, this is true — but spending money doesn’t mean wasting money, of course. What it means is setting a budget that...
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B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Business-to-business (B2B) companies can find a lot of success in PPC advertising, but the way they measure success can be the difference between thinking a PPC campaign is not worth the effort to...
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The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)
One question that never seems to get old is whether or not paid search advertisers should be on Bing. I’ll cut right to the chase: If it has the ability to make you money, do it! And the Bing Ads...
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Video Ads: Money For Nothin’ & Clicks For Cheap
If you’ve been following the news around Google’s earnings, you know the company has been able to increase revenue coming from its advertising products despite the fact that it’s making less money per...
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Why Video Ads In Google’s Search Results Are Closer Than Ever
In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per ad; the popularity of the video ads was rising amongst users, but the clicks...
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Ad Blocking: Where Do We Go From Here? A PPC Agency View
The topic of ad blocking has been a hot one ever since Apple launched iOS 9, which allows developers to create ad blocking capabilities for the Safari browser (the default web browser installed on...
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Avoid Hurdles When Working With Multiple Agencies
Are you a digital marketing professional working with multiple agencies? From PPC to SEO to PR, some companies have a veritable alphabet soup of agencies that each manage very specialized services for...
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3 PPC Trends And Tactics You Can’t Ignore In 2016
Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where...
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PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived...
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Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one keyword that serves multiple personas. So the work that you...
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5 dos and don’ts of managing a new international PPC account
You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If you’re like many, the thought of managing international...
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